RoboFair

Promotional mailer for a fictional event, "RoboFair", taking place in Moscow, Russia. The mailer includes an 18" x 24" poster, decoder, and brochure. When used on specific areas throughout the brochure and on the poster, the decoder can help users find hidden messages. Recipients could also download an application enabling them to build their own digital robot, enter the secret code found on their poster, etc.